INSUBCONTINENT EXCLUSIVE:
The enemy of my enemy is my friend
That explains a coming-together between two startups today afterJet.com announced it will give beleaguered Blue Apron a leg-upby introducing
its meal kits for customers in New York.
The deal will an initially rotating selection of four meal kits from Blue Apron made available as
part of Jet ‘City Grocery& experience
The kits — which will rotate every six weeks — will be available for same-day or next-day order inManhattan, Brooklyn, Queens, the
Bronx, as well as Jersey City and Hoboken.
Jet — which is the first e-tailer partner for Blue Apron —said the kits are designed
specifically for its customers based on &extensive feedback& based around what they want to eat, how they want to make it, etc
As a part of that focus, all of the kits take less than 30 minutes to prepare.
The initial selection includes the following:
Seared Steaks
Peperonata with Fregola Sarda Pasta Grana Padano Cheese (2 servings, 28 oz) & $22.99
Dukkah-Spiced Beef Couscous with Tahini-Dressed
Broccoli (2 servings, 41 oz.) & $20.99
Togarashi Popcorn Chicken with Sweet Chili Slaw Jasmine Rice (2 servings, 32 oz.) & $18.99
Italian
Farro Bowl with Roasted Vegetables Mozzarella (2 servings, 32 oz.) & $16.99
&We are delighted to be the first e-retailer to offer the Blue
Apron on-demand kits, kicking off in NYC,& said Jet PresidentSimon Belsham in a statement
&Adding the on-demand kits to our newly launched City Grocery experience provides another layer of convenient services and products that
helps make people lives easier, and it a great example of how Jet will continue to differentiate itself.&
That was echoed by Brad Dickerson,
who become CEO late last year
Dickerson hinted that the company has more planned for its &channel expansion strategy.&
Despite going public in June, 2017 was a tough year
for Blue Apron.
The company listedat $10 per share after originally hoping to go public between $15 and $17
But, more significantly, Amazon threw a spanner in the works when itpurchased Whole Foodsjust days before Blue Apron debut, giving
investors concerned the alliance would negatively impact the company, piling on more doubt that had surfaced around the viability of its
customer retention strategy.
Things have only gotten worse for Blue Apron since then, with its shares currently valued at just $1.14 as of
the close of market on Friday
But there is some positive sentiment around the Jet deal withthe share price up nearly 22 percent in pre-trading, according to Yahoo
