INSUBCONTINENT EXCLUSIVE:
Aura, an app for emotional well-being, has raised a $2.7 million seed round co-led by Cowboy Ventures and Reach Capital, with participation
from others.When Aura first launched a couple of years ago, its bread and butter was short, three-to-seven-minute meditations based on your
access to content, while free users are limited to three minutes of wellness content once every two hours
with a mental illness, but who have committed themselves in building a world-class technology and tool to empower others in building a
Down the road, Aura envisions integrating the app with wearable devices and their respective sensors to detect mood automatically
The company also plans to become more than just a content platform by building additional tools on top of the core service.
