Even Financial acquires Birch Finance, a credit card rewards startup

INSUBCONTINENT EXCLUSIVE:
On the heels of a funding round to the tune of $18.8 million, Even Financial has acquired Birch Finance for an undisclosed sum.Even offers
products like a pre-approval API, real-time pricing, machine learning optimization, a product comparison and recommendation engine for
of the credit cards in their wallets by telling them which cards will earn them the most points
It works by analyzing your transaction history to identify missed rewards opportunities
said in a statement
our offering to the credit card space
includes Credit.com, a personal loans marketplace, The Penny Hoarder and Transunion
With the Birch team on board, Even will enable its partners to save on consumer acquisition while also scaling its credit card
recommendation platform