INSUBCONTINENT EXCLUSIVE:
On the heels of a funding round to the tune of $18.8 million, Even Financial has acquired Birch Finance for an undisclosed sum.
Even offers
products like a pre-approval API, real-time pricing, machine learning optimization, a product comparison and recommendation engine for
consumers and more.Birch Finance, a TC Startup Battlefield alum thatraised $1 million earlier this year, aims to help people make the most
of the credit cards in their wallets by telling them which cards will earn them the most points
It works by analyzing your transaction history to identify missed rewards opportunities
Even plan with this acquisition is for Even to expand its offerings within the credit card space.
&The credit card market continues to
expand with millions of consumers opening up hundreds of different types of credit cards every year for countless reasons,& Phillip Rosen
&Birch already has one of the largest credit card databases and their technology perfectly complements our existing platform as we expand
our offering to the credit card space
This acquisition will allow our partners to optimize the process of getting the right cards to the right consumers.&
Even slate of partners
includes Credit.com, a personal loans marketplace, The Penny Hoarder and Transunion
With the Birch team on board, Even will enable its partners to save on consumer acquisition while also scaling its credit card
At Even, Birch co-founder Alex Cohen will serve as senior director of the credit card marketplace.
In a statement, Cohen said, &We saw a
clear synergy with Even business strategy and growth plans, and I&m thrilled to join Even team as we expand and scale our offerings into new
