INSUBCONTINENT EXCLUSIVE:
French startup Lendix is changing its name to October
The company is using this opportunity to redesign its branding assets and refresh the design of the website for new users
The product remains the same —a lending platform connecting individual and institutional investors with small and medium
companies.
October had to change its name for multiple reasons, including the fact that Lendix sounds a bit too French for a company that
wants to become a European leader
But the company used this opportunity to move away from its original, pretty boring name
Lendix is a straightforward name that suggests that it all about lending money.
But there are so many companies with &lend& in their names
that it quickly became a disadvantage — Lendopolis, Unilend, Lendosphère, LendingClub…
October is easy to understand and to write down
If the company wants to branch out and start offering other financial products, it won''t be awkward.
That about it
I just wanted to note the change given that I&ve covered October a few times over the years.
