INSUBCONTINENT EXCLUSIVE:
Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million.
When the company raised its Series A back in
2015, it was focused on helping brands work with µ-influencers& who were already using their products
Now it describes itself as an &all-in-one& influencer marketing platform, offering a number of tools to automate and measure the
process.
Last month, Mavrck announced new features for Pinterest, where it now an official marketing partner
It also says it been doing more to improve measurement and detect fraud — on the fraud side, it promises to analyze a &statistically
significant sample& of an Instagram account followers, and of the accounts that engage with their content, to determine if they&re
bots.
Customers includePG, Godiva and PepsiCo, and the company says recurring revenue has grown 400 percent year-over-year.
&Everything that
we have done at Mavrck this year has been done with the intention to drive the influencer industry forward,& said co-founder and CEO Lyle
Stevens in the funding announcement
&Every new capability that we&ve introduced, every partner that we&ve started working with, every influencer behavior that we&ve tracked was
part of our mission to help marketers harness the power of content that people trust to drive tangible business value for their brands.&
The
new funding comes from GrandBanks Capital and Kepha Partners
A spokesperson said this isn&t a Series B, but rather additional capital raised to support increased demand and channel partnerships.
