INSUBCONTINENT EXCLUSIVE:
With a planned cartoon series coming up, partnerships in place with Major League Baseball, NBCUniversal and other media companies of heroic
proportions, the founders creating the kids clothing phenomenon, Cubcoats, are on a roll.Peak Theory, launched by longtime friends Zac Park
transforms into a hoodie)
of.Markel, a former mergers and acquisitions lawyer with DLA Piper, and Park, a product director at the design agency AKQA, first met in
San Francisco through a mutual friend, and almost immediately began planning their escape from the corporate world.Peak Theory founders Zac
at heart hit upon the idea of Cubcoats through a mutual love of Transformers and Mighty Morphin Power Rangers as children (and maybe as
September 2016, and by November of 2017 had hit upon the final designs for eight different puppets that turned into zippered hoodies for
Each animal-inspired puppet had different characteristics and personalities and each came with a story tied to it.The two-in-one clothes
In its first full year, Cubcoats expects to pull in somewhere between $2 million and $5 million in revenue, according to the two founders
So did individual angel investors like FabFitFun co-founders Daniel and Michael Broukhim, the actress Hilary Duff, Schwarzenegger scion,
Patrick Schwarzenegger and Jen Rubio, the co-founder of Away.The Harmon Brothers video production company, which is behind a number of
direct-to-consumer marketing hits like the mattress company Purple and others is collaborating on a series of videos with the Peak Theory
are already clamoring to work with Peak Theory, the company said
Professional sports teams and leagues like Major League Baseball are only the first companies to publicly disclose their interest in the
Seattle.Peak Theory has partnered with Nordstrom for the holiday season to sell its Cubcoats in roughly 100 of its locations and will have
pop-up shops of its own at The Grove mall in Los Angeles and the Americana mall in Glendale, Calif.
