INSUBCONTINENT EXCLUSIVE:
Edo, an ad analytics startup founded by Daniel Nadler and actor Edward Norton, announced today that it has raised $12 million in Series A
Norton invested in Kensho and co-founded CrowdRise, which was acquired by GoFundMe.Even so, ad analytics might seem like an arcane industry
for an actor/filmmaker to want to tackle
However, Norton said he was actually the one to convince Nadler that it was worth starting the company, and he argued that this is an
important topic to both of them as creators
behavior.In contrast, Edo pulls data from sources like search engines and content sites where people are doing research before making a
47 million ad airings, so advertisers can see not just their own ad performance, but also that of their competitors
overnight data and then adjust their ad rotation for that very night.As for the Series A, it was led by Breyer Capital
(Jim Breyer has backed everything from Facebook to Etsy to Marvel.) Vista Equity co-founders Robert Smith and Brian Sheth participated in
I wondered whether some of the TV networks might have been worried about what Edo would reveal about their ads, but Norton said the opposite
