INSUBCONTINENT EXCLUSIVE:
The startup pairs you with a home improvement concierge familiar with all the vendors, prices and common screwups that plague these jobs
Setter finds the best contractors across handiwork, plumbing, electrical, carpentry and more
It researches options, negotiates a bulk rate and, with its added markup, you pay a competitive price with none of the hassle.One of the
most reliable startup investing strategies is looking at where people spend a ton of money but hate the experience
That makes home improvement a prime target for disruption, and attracted a $10 million Series A round for Setter co-led by Sequoia Capital
booked per customer per year costing an average of over $500 each, with 70 percent repeat customers
With the fresh cash, it can grow into a household name in those cities, expand to new markets and hire up to build new products for clients
games and build his own toys
to co-found Setter.Users fire up the app, browse a list of common services, get connected to a concierge over chat and tell them about their
home maintenance needs while sending photos if necessary
The concierge then scours the best vendors and communicates the job in detail so things get done right the first time, on time
They come back in a few minutes with either a full price quote, or a diagnostic quote that gets refined after an in-home visit
specifications.The follow-through is what sets Setter apart from directory-style services like Yelp or Thumbtack
the Yellow Pages and random web searches
Thumbtack rocketed to a $1.2 billion valuation and had raised $273 million by 2015, some from Sequoia (presenting a curious potential
how people shop for home improvement away from ruthless bargain hunting
It will have to educate users about the pitfalls and potential long-term costs of getting slapdash service
