INSUBCONTINENT EXCLUSIVE:
PressLogic founders Ryan Cheung and Edward ChowPressLogic, a Hong Kong-based social media content and data analytics startup, announced
PressLogic will use the funds to launch its new lifestyle brand GirlStyle and enter e-commerce with its proprietary algorithms, which
Meitu first acquired a minority stake in PressLogic last year.After launching a data-analytics service for social media managers called
MediaLens in 2016, founders Ryan Cheung and Edward Chow began creating social media publishing and marketing brands in order to show
potential clients how their technology could boost audience engagement
PressLogic, their social media publishing platform, now claims a total of 8 million Facebook and Instagram followers and more than 700
million monthly content impressions across its social media profiles and websites, with about 75 percent of its visitors aged 18 to
in order to increase their social media engagement and return on investment
be popular among specific groups based on trending topics.With its new round of funding, PressLogic will launch GirlStyle, a lifestyle and
fashion-based social network targeted to young women, as an app and website in Hong Kong, Taiwan, Singapore, India, Korea and Malaysia by
In terms of e-commerce, Cheung says the company will start by focusing on skincare and cosmetics by leveraging data from its online traffic
difficult to transform into the kind of insights that help predict which content will go viral next.
