INSUBCONTINENT EXCLUSIVE:
Storyblocks, formerly known as Videoblocks, is a stock media service that offers videos, images and audio for creatives
One feature that always made it stand out from the competition is its flat-rate model that gives you unlimited access to all of the media
Last year, Storyblocks started making similar flat-rate deals with developers who wanted to integrate its library into their own creative
Those were pretty bespoke integrations, but starting today, developers will be able to take the Storyblocks library for a test drive and try
it in their apps without having to pay a fee or talk to a salesperson.The new Storyblocks developer portal, which is launching today, allows
developers to generate an API key, integrate the Storyblocks API and then, when they are ready, talk to the company to set up a commercial
likely be interested in using this service likely find themselves in competition with Adobe, which offers a rich set of creative tools and
an integration with its own Adobe Stock service
With the Storyblocks API, developers will be able to offer similar integrations to their users, something Storyblocks CEO TJ Leonard also
is room for a player like Storyblocks to offer an alternative
And indeed, Leonard told me that API access already drives a double-digit amount of revenue for Storyblocks right now and, unsurprisingly,
he expects that number to go up over time.
