INSUBCONTINENT EXCLUSIVE:
Brooklinen, the direct-to-consumer bed linens brand, has today announced the opening of a four-month pop-up shop in NYC.The company has been
success comes down to its attention to detail
Brooklinen handles fulfillment, including the packaging, and has invested in customer service to ensure that there are no hiccups from the
point of purchase to the point of making the bed.Moreover, Brooklinen has designed many of their sheets to easily mix and match with other
sets, creating an environment that begs for repeat purchases.That said, there are still customers who either need the instant gratification
of a purchase or to touch and feel the product before converting
Which is why Brooklinen is launching the pop-up shop on Spring Street in Soho.
Co-founder and CEO Rich Fulop explained to TechCrunch that
Many pop-up shops offer portals to purchase items and have them shipped as opposed to holding inventory
do that.However, Brooklinen expressed no interest in going the wholesale route, selling inventory to other retailers
Controlling every step of the process, from design all the way to fulfillment, is part of what makes Brooklinen successful, according to the
founders.The 2,000-square-foot space is at 119 Spring St
and officially opens on Friday.
