AdRoll expands its B2B data and tech by acquiring Growlabs

INSUBCONTINENT EXCLUSIVE:
AdRoll Group announced today that it has acquired Growlabs, a two-year-old startup with business-to-business sales tools and data.While
under its RollWorks business unit, which launched earlier this year.The company says that by marrying its artificial intelligence technology
automation tools, it can help customers run multi-channel campaigns with messages that are automatically sequenced to the sales stage.Asked
why Growlabs was an appealing acquisition target, CEO Toby Gabriner (who joined AdRoll last year) told me via email that both quantity and