INSUBCONTINENT EXCLUSIVE:
Selling equity to buy Facebook and Google ads is a bad deal for startups
Clearbanc offers a fundraising alternative
For fast-growing businesses reliably earning sales from their marketing spend, Clearbanc offers funding from $5,000 to $10 million in
Clearbanc picks which merchants qualify by developing tech that scans their Stripe, Facebook ads and other accounts to assess financial
portfolio biometric authentication wearable startup Nymi
He helped raise more than $300 million in venture after a stint at McKinsey, when he began co-investing with Michele Romanow, a VC from
the right structure for these consumer product companies
unit economics and customer acquisition costs
The partnership blossomed into Clearbanc, and romance
million into 500 companies in 2018, like Vinebox
The subscription wine box company used Clearbanc to grow its membership numbers while raising a Series A for developing new products
raised $10,000 and was selling swiftly
Michele RomanowClearbanc is rising up at a time when organic growth channels are shutting down
The ruthless optimization of algorithmic feeds by Facebook, Instagram and Twitter suppress marketing content unless businesses are willing
Without free virality opportunities, companies must rely on venture funding or loans just to turn around and pay that money to big ad
expand abroad after doing deals in the United States and Canada
tech, as a wrong investment means they might never get their cash back
One big misstep could wipe out the gains from a bunch of other investments.Meanwhile, it has to break the norms of how businesses find
Startups immediately seek traditional venture or debt financing that can depend on the flashy names already on their cap table, while
instead of the business.While riskier hard-tech startups that will take years to get to market will still need venture, a new crop of
direct-to-consumer products and other fast-monetizing startups that are already humming can avoid diluting their team and investors by using
