Calm heads to the airport, invests $3 million in XpresSpa

INSUBCONTINENT EXCLUSIVE:
Wellness app Calm has today announced a $3 million equity investment in XpresSpa Group, a fast-spa service you may have noticed in your
local airport
Calm sees the investment as a way to expand its offline presence, growing awareness of the app as well as its retail products like Sleep
Mist and the Calm Book.Calm subscribers will have access to a variety of in-store benefits and treatments at one of 52 XpresSpa locations in
cities like Atlanta, Chicago, Los Angeles, Miami and New York.As investor and general interest around mental health and wellness grows, Calm
has carved out its slice of the pie
valuation.The app is, for all intents and purposes, a content hub for folks looking to bring more calm into their life
This can range from in-the-moment meditation sessions to tracks to help you sleep
$69.99/year
We have a massive poster of a 1970s People Magazine cover in our office
our digital user base, growing 110% percent in downloads this year
consumer pain point: traveler stress.With the XpresSpa partnership, Calm can capitalize on the stress of travel, not only converting people
over to the app but doing so at a time when the user is likely to engage.