INSUBCONTINENT EXCLUSIVE:
early-stage investments in companies that are primarily looking to disrupt the North American multifamily rental industry, with the firm
boasting a roster of LPs made up of some of the largest property owners and operators in the multifamily space
RET is one of the latest in a rising number of venture firms focused on the real-estate sector, which by many accounts, has yet to
position right out of college and eventually led him to the commercial brokerage giant Marcus Millichap, where he worked as CFO before
that while multifamily properties have traditionally fallen under the commercial real estate umbrella, operators are forced to deal with a
investment trusts that invest in multifamily tend to invest strictly within the sector.Now, RET has partnered with leading multifamily
owners to help identify innovative startups that can help the LPs better run their portfolios, which account for nearly a million units
entrepreneurs by providing access to some of the largest property owners in the US, effectively shortening a notoriously lengthy sales cycle
the real estate industry is SmartRent, the startup providing a property analytics and automation platform for multifamily property managers
enhancing the resident experience through all-in-one home controls.By combining connected devices with its web and mobile platform,
SmartRent hopes to provide tools that can help identify leaks or faulty equipment, eliminate energy waste, and provide remote access control
to enhance the leasing process for vacant units by pre-screening potential renters that apply online and allowing qualified applicants to
view the unit on their own without a 3rd party sales agent.Just like RET, SmartRent is the brainchild of accomplished real-estate industry
C-suite position at the publicly-traded REIT to found SmartRent.According to RET, the strong industry pedigree of the founding team was one
of the main drivers behind its initial investment in SmartRent and is one of the main differentiators between the company and its
With RET providing access to its leading multifamily owner LPs, SmartRent has been able to execute on a strong growth trajectory so far,
with the company on pace to complete 15,000 installations by the end of the year and an additional 35,000 apartments committed for
SmartRent has now raised $10 million to date and hopes to use this latest round of funding to ramp growth by broadening its sales and
compelling value proposition of its deep LP and industry network can help RET become the go-to venture firm startups looking to disrupt the
real estate rental sector.
