INSUBCONTINENT EXCLUSIVE:
FDA Commissioner Scott Gottlieb has revealed his plans to combat underage use of e-cigs and nicotine, which has grown 78 percent among high
school students from 2017 to 2018.The commissioner today announced a plan that would remove all flavored electronic nicotine delivery system
them.So what does this mean for Juul, a company that reached a $10 billion valuation 4x faster than Facebook and currently owns more than 70
percent of the e-cig marketOne result is that Juul Labs is likely now just as desperate for minors to quit vaping as the FDA
removal of ALL such products from the marketplace
of preventable death, are available at grocery stores but e-cigarettes, which are said to be 95 percent less dangerous, are illegal.But
nicotine.Though some critics would argue otherwise, Juul has maintained that it never intended to sell to minors
was essentially created upon the back of Big Tobacco
And 50 years ago, the industry got away with marketing to young people and creating several generations of addicted adults to what may have
been the most successful consumer product ever
To say that it was lucrative would be an understatement
It still is.Fiscally, would Juul enjoy being the next Philip Morris Undoubtedly
But it would rather be the next Nicoderm CQ or Nicorette than be illegal
Hell yes! Right now, the company is still hanging in there
But the only way to prevent the company from being officially banned in the U.S
removing all non-tobacco flavors from vape shops and age-restricted specialty stores
From here on out, the only place to buy Cucumber, Creme, Fruit and Mango (the most popular flavor) Juul pods is on the Juul website.The
company will also increase its secret shopper program from 500 visits/month to 2,000 visits/month at the more than 90,000 stores where Juul
Twitter account to non-promotional information.Alongside cracking down on flavored ENDS products, Gottlieb is also looking into banning from
the market combustible menthol cigarettes and all flavored cigars
move that will surely mobilize big tobacco in yet another battle in their decades-long war against regulators
Until restrictions can be enforced on these combustible products, however, the FDA is allowing menthol and mint-flavored ENDS products to be
the week, the numbers tell us underage use of e-cigarette products is a problem that requires immediate action
That is why we implemented our action plan
We are committed to working with FDA, state Attorneys General, local municipalities, and community organizations as a transparent and
responsible partner in this effort.The FDA statement, which is more than 4,000 words, thoroughly explains that the agency is trying to
strike a balance between ensuring adult smokers have an alternative through ENDS and protecting a generation of young people from becoming
tobacco-flavored ENDS into convenience stores opposed to other flavors:This distinction among flavors seeks to maintain access for adult
users of these products, including adults who live in rural areas and may not have access to an age-restricted location, while evidence of
their impacts continues to develop
It also recognizes that combustible cigarettes are currently available in menthol in retail locations that are not age-restricted
This approach is informed by the potential public health benefit for adult cigarette smokers who may use these ENDS products as part of a
transition away from smoking.As far as online sales go, the FDA is looking to ensure that all flavored ENDS products sold online go through
a rigorous age-verification process.Gottlieb also addressed the potential for new products to reverse the growth of underage ENDS use, and
been working on for a year
The device would incorporate Bluetooth, letting users monitor and control their nicotine intake
However, Bluetooth might also allow for geofencing to prevent kids from using the product at school, as well as a smartphone-based lock that
