INSUBCONTINENT EXCLUSIVE:
Farberware or, in the best-case scenario, some Le Creuset, the premium French cookware manufacturer founded back in 1925 and known for its
colorful, if comparatively more muted, tones
Think Broccoli and Mustard.The cookware is also more affordable than Le Creuset, which charges upward of $300 for a similar Dutch oven,
ceramic nonstick skillet, retails for $395.Cookware is a smart sector to chase
revenue of $17 billion last year.One of the big questions for Great Jones will be whether its offerings hold up, and whether its customers
find them compelling enough to recommend to others
After all, the old adage tends to hold up that you get what you pay for
for example, how to design a comfortable handle.They also smartly made certain that their introductory offerings come in a range of metals
As even so-so cooks know, stainless steel is ideal for browning and braising; durable nonstick coatings make preparing delicate foods,
startups can only dream of landing.Great Jones has also raised outside funding already, including $2.75 million that it closed on last month
led by venture capital firm General Catalyst, with participation from numerous individual investors.Now the company just needs to convince
its target demographic that it should ditch the older, established brands that may not feel particularly modern but are known to be durable,
easy to clean, dishwasher safe and not insanely heavy (among the other things that keep people from throwing their pots in the
company notes, just a few of the other startups that are suddenly chasing the same opportunity include Potluck, a five-month-old, New
