INSUBCONTINENT EXCLUSIVE:
broadcasters.In fact, iHeartMedia was already working with Jelli to allow businesses to use programmatic tools to buy advertising on the
At the same time, iHeartMedia says Expressway by Katz, the programmatic ad exchange created using Jelli technology, will be run
independently by Katz Media Group.In a statement, iHeartMedia CEO Bob Pittman said:At iHeart we believe marketing is both math and magic
incredible creative ideas we bring to our partners, such as our iconic music events, award shows, influencers, podcasts, social reach and
our unique on air promotions
they use the major digital players
We now offer heavy data and heavy creative innovation all in one place.The financial terms of the acquisition were not disclosed
leave Chapter 11 protection.
