INSUBCONTINENT EXCLUSIVE:
hired Abhijit Bose, the co-founder and chief executive of Indian mobile payments firm Ezetap, to be the head of its operations in India, its
The government has pressured the messaging service to build a local team and Bose's appointment comes as WhatsApp tries to curb the spread
of misinformation on its service in the country where it has more than 200 million users.Bose's appointment is the first time WhatsApp has
created a country head role anywhere in the world, the company said in a statement on Wednesday.The government has previously told the US
company to take steps to prevent the circulation of false texts and provocative content that had led to a series of lynchings and mob
beatings across the country.WhatsApp has since launched a media advertising blitz, done roadshows, and held workshops with community leaders
and police officials to curb the spread of misinformation through its platform.The appointment of Ezetap's Bose highlights
California-based WhatsApp's ambitions in the payments space.It has been testing a payments service in the country and is awaiting a final
nod from the Reserve Bank of India for a full launch of the service.Credit Suisse estimates the value of transactions in India's digital
payments space will grow five-fold to $1 trillion by 2023."As a successful entrepreneur himself, Abhijit knows what it takes to build
meaningful partnerships that can serve businesses across India," WhatsApp Chief Operating Officer Matt Idema said in the statement.Mr Bose
will begin his new role at WhatsApp in early 2019 and will report to Idema.Mr Bose's appointment comes just two months after parent
Facebook named streaming service Hotstar's chief Ajit Mohan as its first India head.The two appointments are crucial: India is the biggest
market by users for both Facebook and WhatsApp and both firms are trying to get their social media strategies in place ahead of the general
