INSUBCONTINENT EXCLUSIVE:
Forcing users to wait until a ride ends to provide feedback deprives them of a sense of control while decreasing the number of accurate data
points Uber has to optimize its service.I had just this experience last month, leading me to tweet that Uber should let us rate trips
Starting today, Uber users can rate their trip mid-ride, providing a star rating with categorized and written feedback, plus a compliment or
tip at any time instead of having to wait for the trip to end
If you can capture incrementally more and better feedback .
celebration will include financial rewards, access to extra driver perks, or just a pat on the back.But Uber will also now use the feedback
options that appear when you give a less-than-perfect rating to tune the technology on its backend
to the team that improves exactly where drivers are told to scoop you up
in-app Safety Center last month that gives users access to insurance info, riding tips, and emergency 911 button
After a year of culture and legal issues, Uber needs to recruit users who deleted it or check an alternative first when they need
transportation.Enhanced safety and feedback could earn their respect
As competition for ride sharing heats up around the world, all the apps will be seeking ways to differentiate
