INSUBCONTINENT EXCLUSIVE:
Alexandre Meregan says that music, and audio in general, has always been core to his life
But one day on his five-minute commute to work, trying to listen to a podcast for the first time, he realized that by the time he arrived at
work he had only heard an introduction and a commercial jingle.He immediately went to work on Koo!, a short-form podcast app aimed at young
their friends and followers.
Meregan believes that some young people are hesitant to share their thoughts on social media, which is mostly
picture or video-based, because of the quantification of their self-worth through Like counters
users before focusing on a revenue model
Ad-supported revenue is the most obvious option to make money, but Meregan says that the team has been floating around a few other ideas, as
well.
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One user-acquisition tactic, according to Meregan, is to target YouTube content creators and give them
a complimentary service to share their thoughts and voice.A handful of startups have tried their hand at audio-based social networks, but
few have managed to gain much traction.Koo! is backed by Sweet Studio, though Meregan declined to share the amount of funding the company
