INSUBCONTINENT EXCLUSIVE:
Image copyrightWarner BrosImage caption
Constance Wu plays Crazy Rich Asians' American-born heroine
Crazy Rich Asians might have been a big hit at western box offices this year - but Chinese audiences clearly don't feel the same way about
the film.The Hollywood blockbuster featuring an all-Asian cast failed to ignite the Chinese box office, limping in at number eight on its
nation.But it's probably not that much of a surprise.Being released so long after the film came out in other big territories meant the
hype and publicity had all but died down.Image copyrightWarner BrosImage caption
The film features a super-rich family
based in Singapore
The delayed release isn't particularly unusual for the Chinese market - films have to go through a
censorship process and there is a quota for foreign films, with a limit of 34 movie imports a year.But another big factor is that all-Asian
casts are not as much a novelty in China as they are for the western market.The ostentatious wealth displayed in Crazy Rich Asians may also
have caused a problem at a time when the Chinese film industry is reducing star salaries and probing alleged tax evasion.Comic book
blockbuster Aquaman opens this week in China and is expected to fare better.Crazy Rich Asians was the first major Hollywood film since The
Joy Luck Club 25 years ago to feature an all-Asian cast.Adapted from Kevin Kwan's bestseller, it tells the story of an Asian-American
woman who gets a culture shock meeting her boyfriend's ultra-wealthy family in Singapore.Follow us on Facebook, on Twitter
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