INSUBCONTINENT EXCLUSIVE:
Image copyrightImmabbDo you need to be Korean to be a K-pop artist That's the question Bora Kim wanted to answer when she created EXP
Edition.What started as an academic assignment soon developed into the world's first non-Korean K-pop band
They've faced criticism, accusations of cultural appropriation and even death threats, but three years on, the band is still going
strong.How have they done it And whyMaking a bandGrowing up in South Korea, Bora Kim spent her high school days listening to K-pop - the
pop/hip-hop, Korean/English blend that has become a cultural juggernaut and spawned a thousand "idols"
But it was only when she went to the US in 2014 to study for a masters at the prestigious Columbia University in New York that she started
to question the real meaning of K-pop."When I was young I never imagined that people outside of Korea would consume Korean culture," she
"[When I got to the US] K-pop was really gaining momentum and I started seeing it in a different light
I started thinking Is it only K-pop if Korean people do it How can we push K-pop What limits are there"Image copyrightImmabbImage caption
Bora made the decision to start a boyband while she was studying at Columbia
She decided the best way to
answer her question was to make a K-pop band of her own - consisting of solely non-Koreans
This would be her thesis project over her next two years at Columbia.The only question left was: "How am I going to materialise this"Finding
the band membersHer goal was to make a K-pop band that could exist in the real world."We wanted to pick non-Korean members that would
represent New York," she said."So the first thing we did were auditions." Six members were eventually chosen and would go on to make up EXP
"Some of them were really strong vocally, others were really good at dancing, but all of them just had a lot of personality," said Bora
The final hopefuls were: Croatian Sime Kosta, Portuguese-American Frankie DaPonte from Rhode Island, half Japanese-German Koki Tomlinson who
grew up in Texas, New Yorkers Hunter Kohl and David Wallace and Texan Tarion Anderson.Image copyrightImmabbImage caption
(L-R) The band's original members consisted of Hunter, Sime, David, Koki, Frankie and Tarion
None of them had any Korean
heritage - and many of them had never really listened to K-pop before
And didn't speak Korean.Bora decided to name the band EXP Edition, short for experiment.Exploring K-pop The band needed to release a single
in the summer of 2015 as part of Bora's thesis show - but they had a lot of catching up to do.Most Korea artists go through a vigorous
They're managed by huge music companies who train them from a young age before their debut into the K-pop world.As a result, the average
K-pop star is incredibly polished - able to dance to impeccably choreographed numbers, sing in pitch perfect Korean and look flawless from
To be a K-pop band, EXP Edition would have to do in months what most Korean artists do in years
They started learning Korean from Bora herself, going for singing classes and throwing themselves into dance practice.Their songs were
written by a music producer - a friend of Bora's who was working at Columbia
She would then translate the lyrics to Korean - and they would have to memorise it by heart - something Bora calls a very "DIY" process
Debuting into the real worldAfter months of training, the band finally debuted their first single, Luv/Wrong
It's fair to say it wasn't brilliant
And it wasn't a huge success
But by that point, they had been training for months and already had a full set put together - so they decided to start performing in live
shows, and were slowly booked for events across New York
Image Copyright EXP EDITION TVEXP EDITION TVWhen Bora's MFA programme ended - and she was awarded her masters - the obvious question was:
"What's next""The boys expressed to me that they wanted to concentrate on EXP Edition," said Bora.They decided to launch a Kickstarter -
and managed to raise $30,000
They also received an additional investment from a private investor
Image copyrightIMMABBImage caption
Hunter, Frankie, Sime and Koki decided to go ahead with the move to Korea
"It seemed like the next logical move as a K-pop group would be to move to Korea," said Bora
"It was a huge decision especially for the guys, leaving their friends and family behind."Two band members - David and Tarion - decided that
they would not go through with the move
But the other four were onboard."We realised if we didn't give it a shot we would regret it so we were like - let's do it," said
Hunter.The big moveIn August 2016, the band made their official move to Korea
"It was so hard when we moved to Korea," said Bora
"The boys were learning Korean and their dance and vocal instructors were all Korean they were waking everyday at 6AM to practice
Whenever they talk about those early days they tear up."Their Korean debut came in the summer of 2017, when they released a music video and
performed live on a Korean variety show.Image copyrightImmabbImage caption
EXP Edition were featured across Korean media
outlets when they debuted in Korea
Image copyrightImmabbImage caption
The boys performing in downtown
Seoul
"People in Korea were so intrigued by the guys and so welcoming and supportive," said Bora
"I remember one audience member came up to me after the show and said the band really made her rethink what K-pop is."But are they K-popEXP
Edition has faced a non-stop backlash - from the early days when they launched - even up to today, with many saying they are not and will
They've received death threats, hundreds of insults online and have even been called out by YouTubers for being "fake K-pop".Some accused
the band of cultural appropriation - disrespectfully cashing in on Korean culture."[People were] very vicious, very hateful
They said what we were doing was a disgrace," said Bora."I think they thought our intention was to disrespect K-pop - that was always my
fear, that people would think we're here to mock K-pop," said Sime
It's obvious when speaking to the band that their newfound passion for K-pop is truly genuine - and that Korea is really starting to grow
When talking about Bora, they use the Korean word for CEO and then turn to each other in confusion when I ask what it means: "Wait what's
the English word for that" one of them asks
Their latest music video - a huge improvement from their Luv/Wrong days - could signal that K-pop is slowly outgrowing its roots
Bora says the accusations of cultural appropriation are not entirely fair, because K-pop itself draws on so many influences."There is no
single origin or traditional Koreaness to K-pop, it's such a mixture of everything - it has influences from US and Japan," she said
Image Copyright EXP EDITION TVEXP EDITION TVNew York-based journalist and K-pop expert Jeff Benjamin says there are other elements than
Koreanness that make K-pop what it is
"K-pop music itself is less defined by the sounds - basically every song has singing, rapping, a dance break and fuses different genres -
and more about elements such as the intense training system, the glossy music video production, the variety shows and music programs they
perform on, among other non-musical elements," he told the TheIndianSubcontinent
"EXP Edition can recreate the sound, the look, the vibe of K-pop acts, but they can't recreate the literal blood sweat and tears to go into
becoming a 'K-pop star' and that is what I think makes them lack the ability to be called K-pop."Image copyrightGetty ImagesImage caption
K-pop BTS - undoubtedly the most famous K-pop band - is known not only for their music but also their unique visual
aesthetic
Dr Haekyung Um, a music lecturer at Liverpool University echoes this."Would I consider EXP Edition to be K-pop
It's a difficult question
What they sing and dance could be in line with K-pop style, but they are created outside the South Korean music industry that produces
'authentic' K-pop."EXP Edition have in recent months been appearing on Korean variety shows, live music programs
They're still training vigorously and though they haven't made it to the big time yet, they have accrued a small but growing group of
fans.For Bora, there's no longer any doubt about what they are
"Are we K-pop Yes we are," she says
"But we're something different at the same time because all the guys come from different backgrounds - we're a fresh hybrid of it."
