INSUBCONTINENT EXCLUSIVE:
A mindful, contemplative approach to internalized racism and sexism is a necessary piece of the puzzle of dismantling systems of oppression,
Awaken founder and CEO Ravi Mishra says
That the entire point of Awaken, a mindfulness and meditation app specifically geared toward helping people cope with the harsh realities of
today society.
Awaken got its roots in the aftermath of the 2016 U.S
presidential election, Mishra told TechCrunch
The election surfaced these &larger questions that have to do with race, gender, sexuality and power, and how they live inside of
us.&
Through Awaken, Mishra hopes to offer mindfulness and meditation practices that help cultivate stability within marginalized
These contemplative practices center around sitting with certain questions and identity construction.Awaken founding teachers are Rev
Angel Kyodo Williams, Lama Rod Owens and Sensei Greg Snyder — three leaders focused on the intersection of mindfulness and social
change.
Similar to meditation app Headspace, which is valued at $320 million,Awaken has a freemium plan in place
For full access to content, Awaken charges $8.99 a month
While Awaken does seek to make money, Mishra says he not doing it for profit
Instead, the plan is to use all the money Awaken makes for activist work.
&We&re currently running at a loss and figuring out how to break
&The hope and idea is once we are fully profitable, we&ll move that into activist work.&
Awaken has plans to close a round of funding from
mission-aligned angel investors early next year.
