INSUBCONTINENT EXCLUSIVE:
MUMBAI: The life insurance industry is readying a Rs 100-crore multimedia campaign aimed at spreading awareness around life insurance and
removing misconceptions around the products.
Several insurers, including the Life Insurance Corporation of India (LIC), have committed funds
Rajesh Sud, chairman of the committee and outgoing executive VC and MD, Max Life Insurance.
Other members of the committee include ICICI
Prudential Life, Star Union Daiichi Life and Tata-AIA Life
The committee is evaluating various agencies to aid the rollout of the programme.
It is intended to be a multimedia campaign covering
television, radio, digital and PR platforms
The MF industry body is estimated to have spent Rs 200 crore during FY18 to promote MFs as an investment avenue
The Insurance Awareness Committee has been working on this since 2010
Although the launch will coincide with the start of the peak sales season (Jan-March) for life insurers, it is not being rolled out with
short-term sales objective in mind, Sud insisted
