INSUBCONTINENT EXCLUSIVE:
Auth0, a startup based in Seattle, has been helping developers with a set of APIs to build authentication into their applications for the
was led by led by Sapphire Ventures with help from World Innovation Lab, and existing investors Bessemer Venture Partners, Trinity Ventures,
Meritech Capital and K9 Ventures
The company did not want to share its valuation.CEO Eugenio Pace said the investment should help them expand further internationally
In fact, one of the investors, World Innovation Lab, is based in Japan and should help with their presence there
for developers to build in authentication services into their applications, also known as Identification as a Service (IDaaS)
Instead of building the authentication layer from scratch, they simply add a few lines of code and can take advantage of the services
available on the Auth0 platform.That platform includes a range of service such as single-sign on, two-factor identification, passwordless
They also charge based on machine-to-machine authentication
Pace reports they have 3500 paying customers and tens of thousands of users on the free tier.All of that has added up to a pretty decent
While Pace would not share specific numbers, he did indicate the company doubled its revenue last year and expected to do so again this
year.With a cadence of getting funding every year for the last three years, Pace says this round may mark the end of that fundraising cycle
profitability.With the new influx of money, the company does plan to expand its workforce as moves into markets across the world
million Series C last June led by Meritech Capital Partners.
