INSUBCONTINENT EXCLUSIVE:
paid for their work every time a song is streamed, downloaded, covered or viewed on a distribution platform.Chris McMurtry, the head of
music product at Exactuals, explained it like this: In the music business, songwriters have the equivalent of a social security number,
which is attached to any song they write so they can receive credit and payment
Performers of songs have their own identifier, which is the ISWC
700,000 disparate places where the data could be, says McMurtry
