NoGood CEO Mostafa Elbermawy describes how they evaluate a clients growth challenges by quoting Zen teacher Hunryu Suzuki: In the beginners mind there are many possibilities; in the experts mind there are only a few.
Rather than deferring to in-house playbooks, NoGood adopts an open mind combined with a methodical, data-driven approach to find untapped growth opportunities for its clients.
Learn more about how NoGood came to be and why theyre willing to say no to potential clients.On NoGoods approach to growth:Our work is methodical.
Its intentional.
We have to talk about it.
We are very transparent about what we do and its completely process oriented.
Hacking is a misnomer.
Growth is not about clever shortcuts.
It has to be sustainable and repeatable, and if its not, we wont do it.On NoGoods proudest accomplishment:They helped us launch our business.
They are our CMO and our CTO.
Would recommend to anyone.Erica Tsypin, Washington D.C., Co-Founder - COO, SteerOur success in jumpstarting Steers business is one of our proudest accomplishments this year.
Steer is an electric car subscription startup that asked us to increase their activations.
Basically, our job was to generate new active members, which not only meant encouraging more users to download the app, upload a license, and get approved, but it also meant delivering a car to a members door, having them drive that car and leaving a review.
We were able to demonstrate signup traction for Steer and help them launch in under three months.Below, youll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures.
This profile is part of our ongoing series covering startup growth marketing agencies with whom founders love to work, based on this survey and our own research.
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Interview with NoGood CEO and Growth Lead Mostafa ElbermawyYvonne Leow: To kick things off, how did you get into growthMostafa Elbermawy: Well, I went to school for archaeology, but hieroglyphics werent paying the bills, so I taught myself how to code and started a web design studio after college.
I started building websites for clients, and they started asking me how to drive more users to their sites to help grow their business.I started tinkering with growth out of curiosity, and eventually joined the digital experience team at American Express.
That job helped me gain some marketing and growth experience, and I ended up falling in love with that part of the job.