Julian ShapiroContributorJulian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional.
He also writes at Julian.com.More posts by this contributorWeve aggregated the worlds best growth marketers into one community.
Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.This is how youre going stay up-to-date on growth marketing tactics with advice you cant get elsewhere.Our community consists of 600 startup founders paired with VPs of growth from later-stage companies.
We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.You can participate in our community by joining Demand Curves marketing webinars, Slack group, or marketing training program.See past growth reports here.Without further ado, onto the advice.Based on insights from Guillaume Cabane.A customer testimonial from a well-known executive may be the social proof that improves conversion rates on your landing pages or in sales collateral.
But executives of reputable companies are generally busy and difficult to reach.Heres how to get the testimonial:Contract with a freelance journalist whos written for a reputable publication like the New York Times.Reach out to your executive customers with something like Hey, we have a journalist who has previously written for NYT whos interested in speaking to a few of our customers for a piece.
Do you have 15 minutes for a quick call?For $200 in freelancer time, you get a testimonial you can use (in the words you want) from a reputable executive.
Be sure to figure out some way to make it worth the executives time.