Julian ShapiroContributorJulian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional.
He also writes at Julian.com.More posts by this contributorWeve aggregated the worlds best growth marketers into one community.
Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.This is how youre going stay up-to-date on growth marketing tactics with advice you cant get elsewhere.Our community consists of 600 startup founders paired with VPs of growth from later-stage companies.
We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.You can participate in our community by joining Demand Curves marketing webinars, Slack group, or marketing training program.
See past growth reports here,here and here.Without further ado, onto the advice.How do you sponsor YouTube influencers cost-effectively?Based on insights from Bjarke Felbo of Rune (LinkedIn).
Lightly edited with permission.Influencers often expect compensation proportional to subscribers, but conversions happen proportional to views.
So go after the influencers with high views and low subscribers.
Thats the trick.Weve had the best success with 30-60 second promo spots at the beginning of the influencers video.Weve seen success depend on the video its attached to and what time of day/week its posted, so were strict about setting rules around that.
Or, we give them a bonus based on the videos view count to incentivize them to put our spot on a high-quality video.Be careful with repeat promotions with the same influencer.
These havent yielded noteworthy returns for us even after months.
Its likely that the audience becomes saturated.For SEO, how much does link building really matter in 2019?From Nat Eliason of Growth Machine.
Lightly edited by Demand Curve with permission.Links are still important, but their importance is decreasing steadily.
Google is getting better at evaluating content quality, and its focusing more on that.Consider this: Google doesnt want to be gameable, and domain authority and link building are very gameable.
But content quality is not.
You cant fake good content.Many major blogs outside of high authority spaces have grown rapidly using less link-building.
Much of their energy is instead spent on choosing the right keywords (low competition, but still acceptable volume) and writing useful content that satisfies the searchers intent.However, link-building can still speed up the process quite a bit if youre on a tight timeline, or if youve given content 3-4 months to rank and arent seeing the results you want.Growth masterclasses kick off nowToday, the advanced growth masterclasses kick off.
Theyre all free.These are rapid-fire, short, and advanced webinars.
Theyre not boring introductory lectures.
This is some of the best content we produce.
Dont miss these, especially when theyre free.Enroll here: demandcurve.com/webinarsWhats the best way to take over a Twitter account from an inactive user?Based on insights from Andrew Ettinger of Atoms.
Lightly edited with permission.Someone has your brand name as their Twitter handle and their account is inactive.
How do you get access to it?Create an ads account with an existing handle you want to swap for the one youre trying to claim.Go to twitter.com/en/helpClick on Account issues -> Claim an inactive username.Submit a case.Youll then want your Twitter ads account manager to escalate your case (give them the case #).This is not guaranteed.
Your best chance of claiming that handle will be to have an existing Twitter employee escalate your case.Demand Curves Asher King Abramson will lead a growth marketing session where hell tear down your landing pages and Facebook/Instagram ads in front of a live audience.
Hell deconstruct how effective they are at (1) conveying what you do (2) and doing so enticingly so that people click.If youre attending Disrupt and want to participate, you can submit your assets to ec_editors@techcrunch.com for him to consider.