Were going to try something new at Disrupt Berlin this year, based on the great response weve been getting to our startup how-to coverage.
Were going to put experts who work closely with startups on our Q-A stage, where you can talk to them in intimate workshops about key topics like growth, fundraising and recruiting.To help kick off this experiment, weve asked growth marketing expert Asher King Abramson to lead a session where hell tear down your landing pages and Facebook/Instagram ads in front of a live audience.
Hell deconstruct how effective they are at (1) conveying what you do (2) and doing so enticingly so that people click.Get your Disrupt tickets here(youll also get a very large discount on an Extra Crunch subscription).If youre attending in Berlin and want to participate, you can submit your assets to ec_editors@techcrunch.comfor him to consider.If youre not familiar, Abramson is the cofounder ofBell Curve, a growth marketing agency widely used by Y Combinator companies and others around Silicon Valley and the world, the cofounder ofDemand Curve(YC s19), and a frequent industry speaker on growth (you can seesome of his webinars here).
We recentlynamed Bell Curve to Verified Experts, our growing list of service providers who startups love to work with, based on founder recommendations.
You may also be familiar with his cofounder,Julian Shapiro, a columnist here at TechCrunch who has covered topics for us including trends inpaid channel ad prices, how welldifferent sectors monetizeandnow a regular column featuring tips from across top growth marketers (like these tips from today on how to sponsor a Youtube influencer, the relative value of SEO link-building in 2019, etc).This focus on growth is part of our larger orientation towards building great companies via coverage in our newExtra Crunch subscription product.One additional note: if youre heading to Disrupt SF instead, youll also be able to workshop with Abramson there.