Early-stage European VC firm Blossom Capital is fresh from closing a $185M fund a big jump up on its prior close.
The firm makes just a handful of investments per year, mostly at the Series A stage, working very closely with founders in its portfolio, a strategy it refers to as high conviction investing.One of its chosen few is Inne, a Berlin-based femtech startup thats building a novel, hormone-tracking subscription product for fertility-tracking and natural contraception.
The aim is to offer a high-tech alternative to taking hormones to prevent pregnancy or using an established barrier method (such as a condom).Inne came out of stealth last fall to announce $8.8M in funding, giving us the first glimpse of the medical device its been working on since 2017.
This test-at-home hormone tracker is slated to launch in select markets in Scandinavia this year, but at a scale akin to a limited beta.
The startup said it would be iterating the product based on feedback from the first usersWe chatted with Blossom Capital partner Louise Samet, who led the funds investment in Inne, to get the inside track on that deal and further understand how the fund thinks about femtech and the key challenges and opportunities she sees for founders building products targeted to women.This interview has been edited for length and clarity.
A Technology News Room: How does the fund approach femtech?Samet: The way we define femtech is products that are built for women.
But I think the definition of the term is not necessarily important.
The more important thing is the problem the founders are focusing on solving.