PUNE: Mid-size IT firm Hexaware Technologies today announced the acquisition of Mobiquity Inc for about $182 million.
This is the largest acquisition by the company and the combined entity aims to directly compete with large digital agencies and consulting firms.
Headquartered in the US, Mobiquity is one of the largest independent customer experience consulting firms that specializes in creating frictionless multi-channel digital experiences using cloud technologies.R Srikrishna, CEO, Hexaware Technologies said Hexaware enters an exciting new phase of growth and capability with the acquisition of Mobiquity Inc.
Mobiquity strengthens two of our key strategic offerings: Cloudify Everything and Customer Experience Transformation.
We are seeing a strong demand for these capabilities and, with this acquisition, we will be able to further accelerate our contributions to our customers business growth.
Both Hexaware and Mobiquity have created very strong impact for their clients and have a mutually complementing position.
Our combined capabilities will enhance our market positioning and opportunity to make an impact for our clients.
Mobiquitys leadership and teams will continue without any changes to structure or ways of working.
John Castleman, CEO of Mobiquity said, Today we start a bold new chapter in Mobiquitys growth story.
Joining hands with Hexaware gives us added scale, a broader portfolio of offerings that are relevant to our clients digital journeys, and the opportunity to strengthen the Mobiquity brand.
Mobiquity adds to Hexawares global delivery footprint with its centers in Florida, Boston, Philadelphia, New York, Amsterdam, Pune and Ahmedabad.
Some of the brands Mobiquity has done work for include Amazon Web Services, Rabobank, Philips and Otsuka.Sandeep Dhar, President, Customer Experience Transformation (CXT) Business, Hexaware Technologies said Over the years Mobiquity Inc.
has established a benchmark in defining omnichannel digital experiences and next-gen user interfaces, such as smart speakers and digital assistants.
Their methodology combines consulting, design and deep engineering capabilities that leverage the Cloud.
At Hexaware, we have been building capabilities in digital engineering, marketing - content platforms, ecommerce and CRM.
Together we will now offer a comprehensive suite of digital solutions enabling superlative customer experiences.Skadden, Arps, Slate, Meagher - Flom LLP; Houthoff Cooperatief U.A.
and J.
Sagar Associates acted as the legal advisors to Hexaware, and CG Petsky Prunier, part of the Canaccord Genuity Group, served as the exclusive financial advisor to Mobiquity Inc.