Technology

Visa has prioritized growth in Africa, and partnering with startups is central to its strategy.

This became obvious in 2019 after the global financial services giant entered a series of collaborations on the continent, but Visa confirmed it in their 2020 Investor Day presentation.

On the companyannual call, participants mentioned Africa 28 times and featured African startups prominently in the accompanying deck. Visapresident for Central and Eastern Europe, Middle East and Africa (CEMEA), Andrew Torre, detailed the regionpayments potential and his companyplans to tap it. &We&re partnering with non-conventional players to realize this potential — fintechs, neobanks and digital wallets — to reach the one billion consumer opportunity,& he said.

Africa strategy and team

TechCrunch has covered a number of VisaAfrica collaborations and spoke to two execs driving the companyengagement with startups from Nigeria to South Africa.

Visahead of Strategic Partnerships, Fintech and Ventures for Africa, Otto Williams, has been out front, traveling the continent and engaging fintech founders.

Located in Cape Town, Visagroup general manager for Sub-Saharan Africa, Aida Diarra, oversees the companyoperations in 48 countries. The company has a long track record working with the regionlarge banking entities, but thatshifted to smaller ventures.

Image Credits: Visa

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