Julian ShapiroContributorJulian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies.
He also writes at Julian.com.More posts by this contributorWeve aggregated the worlds best growth marketers into one community.
Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.This is how youre going stay up-to-date on growth marketing tactics with advice you cant get elsewhere.Our community consists of 600 startup founders paired with VPs of growth from later-stage companies.
We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.You can participate in our community by joining Demand Curves marketing webinars, Slack group, or marketing training program.
See past growth reports here, here,here and here.Without further ado, onto the advice.Improving engagement for drip emailsBased on insights from Matt Sornson of Clearbit.
Lightly edited with permission.Personalizing your marketing emails increases conversion.
But doing so at scale takes a lot of effort.
Heres how to get around that:Run lead generation ads to your blog posts and to other long-form content on your site.
Then tag users based on the posts theyve read.
Plus, prompt them to fill out useful quizzes.
Store their quiz answers.Push their engagement data into an automated emailing platform like Customer.io.
And enrich their contact details with Clearbit to discover their job title and the industry they work in.Now you can send automated yet personalized drip emails based on a persons role, company, and interests.
This results in higher conversion rates.
Show recipients you know who they are and what they care about, and youll seem a whole lot less like spam.Improving cold email response rates