This morning Mural, a software startup focused on visual collaboration,1 announced that it closed a $23 million Series A round of capital.
The funds come after Mural, formerly Mural.ly, had raised just a few million dollars previously.
That fact made its round interesting: How did the company raise 10 times its prior total in one round, and why did it pursue so much money in a single shot? A Technology News Room chatted with the companys CEO, Mariano Suarez-Battan, and Weston Gaddy, the rounds lead investor hailing from Radian Capital, to better understand the investment.
Endeavor Catalyst and Googles Gradient Ventures also put money into the round.Around the time when WeWorks IPO was collapsing under its own hubris, the venture market changed.
In a flash, growth lost its shine, and efficient growth became the new hot thing.
Mural got there a little earlier than its market, which appears to have put it in a strong position today.Asked why the company had put together a $23 million round when it did, Suarez-Battan told A Technology News Room that after growing the company on the back of customer revenue, it felt in 2019 that it was time to add more capital to the bank.We grew with our customers, the CEO said, going back in time to explain: Starting in 2014, IBM became our first and biggest customer.
And since then weve been selling to large firms, [today] most of our revenue comes from large firms.
The CEO went on to cite six-figure deals and a couple that are more than a million bucks a year as evidence that his companys approach to growth has worked.Where does the new capital come in? According to Suarez-Battan, in 2019, the company started to notice that customers wanted to buy more from it.
This was evidence, he said, that the companys land-and-expand motion was working.
He says that enterprise momentum was the impetus to bring in a great team to build a group of people that can help, interact with consultants, and go to market together.So on the back of customer momentum and proven demand, the firm is going to staff up.
Thats a pretty traditional use of venture capital, but one that, given the firms history of capital efficiency, seems to fit the current climate.Gaddy also answered the why now, and why so much question, saying that Mural is riding a secular trend in terms of how people are going to produce creative work.
He also said that the companys user traction, product traction and revenue traction were evidence of product-market fit.
Investors love product-market fit.The marketMural is a tool that can be seen as a remote-work-friendly service.
Its also workplace collaboration software, putting it smack-dab in the middle of two current trends in Startuplandia.Remote work is growing, albeit more slowly than its acolytes might have you think, while workplace collaboration tooling has seen tremendous venture interest.
Recall that the hottest startup out of the last Y Combinator batch was Tandem, which calls itself a virtual office for remote teams, making another company that helps remote staffs and others collaborate.We havent heard much from, or about, Tandem lately, but Mural is certainly now richer than it ever has been.
Well pester for some growth metrics in a few quarters.Object-oriented, remote-friendly, team-work? Team-oriented, object-friendly, work for teams? Digital whiteboards gone mad! You get the idea.