Julian ShapiroContributorJulian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies.
He also writes at Julian.com.More posts by this contributorWeve aggregated many of the worlds best growth marketers into one community.
Twice a month we ask them to share their most effective growth tactics, and we compile them into this growth report.This is how you stay up-to-date on growth marketing tactics with advice thats hard to find elsewhere.Our community consists of 1,000 startup founders and VPs of growth from later-stage companies.
We have 400 YC founders, plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo and Ritual.You can participate in our community by joining Demand Curves marketing webinars, Slack groupor marketing training program.Without further ado, on to our communitys advice.Insights from Kristen Berman of Irrational Labs.How much would you want to be paid to give your friend a knowingly bad restaurant recommendation? Likely a lot, if you value the friendship.
This is called a social norm, and it prevents us from selling out our friends.