DJI has dropped a new teaser for a product launch scheduled for July 17 at 8 a.m.
EDT, and its geared toward the drone mapping community.
The tagline? Make the World Your Digital Asset.
The teaser video features a swirling cloud of 3D data points, aka point clouds, transforming into a majestic Japanese castle.Curiously, that tagline isnt new.
In fact, its prominently used on DJIs official website to describe its professional mapping platform, Terra.
Those familiar with DJIs enterprise ecosystem likely know that DJI Terra software allows professionals to convert drone-captured images into precise 2D maps and 3D models.
Its used in surveying, construction, infrastructure inspection, public safety, and even cultural heritage preservation.New:US launches national security probe into DJI, Autel dronesAdvertisement - scroll for more contentDJI Terra has already played a key role in high-profile projects, including efforts to digitally preserve Karatsu Castle in Japan.
There, drone imagery was processed into textured 3D reconstructions, ensuring the structures legacy could live on in digital form for future generations.At its core, the software allows users to:Capture high-resolution imagery using DJI dronesProcess 2D orthomosaics and 3D models with photogrammetry or LiDARPlan missions with advanced waypoint and oblique flight toolsGenerate point clouds for precise measurements and reconstructionsWork offline for security-critical environmentsIts these features, plus support for high-end sensors like the Zenmuse L2, that have made DJIs mapping solution indispensable to professionals across industries.So, while DJI hasnt confirmed what exactly it will reveal on July 17, the symbolism in the teaser is hard to ignore.
The transformation of raw 3D data into a Japanese castle mirrors real-world use cases that this software already supports.
Its a poetic nod to how drone technology can protect history, build infrastructure, and digitally immortalize our surroundings.It wont be surprising if this launch marks the arrival of a new version, perhaps a significant upgrade to the softwares capabilities, UI, or processing power.
Previous updates have added AI-based water surface reconstruction, seven-parameter transformations for coordinate accuracy, and multi-GPU support for faster workflows.Whether its a full relaunch, a major version bump, or the expansion of DJIs digital asset ecosystem, July 17 is shaping up to be a big day for geospatial professionals and drone mappers.More:New FAA leader faces big drone decisions aheadFTC: We use income earning auto affiliate links.More.