INSUBCONTINENT EXCLUSIVE:
The results unveiled a new sales strategy and unexpected financial adjustments.The decline started on Monday when Carrefour reported a sharp
drop in stock value by 13.4%, wiping out about R$3 billion ($531 million) in market value.Remarkably, this occurred alongside a revenue
increase of 7.8%, reaching R$29.6 billion ($5.24 billion).Additionally, there was a shift to a R$330 million ($58 million) profit from a
previous loss of R$249 million ($44.07 million).Carrefour Stock Plummets Despite Revenue Growth
aiming to boost sales with easier payment terms.However, this move increased financial expenses as the company started discounting
The immediate fallout was a 7% rise in financial losses for the quarter, totaling R$770 million ($136 million).Rising Debt and Investor
when accounting for leases and receivable discounts.Investors reacted sharply to these financial maneuvers, given the volatility in the
decline.This scenario highlights the delicate balance between retail strategies and financial health.It is particularly relevant as
Carrefour integrates with Big, which was acquired in 2021, and seeks to revitalize its operations amidst fluctuating markets.This story
serves as a cautionary tale about the risks of aggressive growth strategies in unpredictable economic environments.
