The retail industry has and continues to fail the growing number of American women size 14 or larger, says Nadia Boujarwah, the co-founder and chief executive officer of DiaCo, a personal styling service for plus-sized women.According to Plunkett Research, nearly 70 percent of women in the United States are plus-sized; DiaCo wants to expand the options available to that growing demographic.
Today, the New York-based startup is announcing that its brought in another $70 million in venture capital funding from existing backers Sequoia Capital and Union Square Ventures (USV).Ive been a plus-sized woman my whole life and no one can convince me that this isnt a failure of retail, Boujarwah told TechCrunch.
The current state of the plus size market is in no way reflective of how [it] should look going forward.
There is so much work ahead of us.DiaCo co-founder and chief executive officer Nadia Boujarwah.Boujarwah started DiaCo in 2015 with Lydia Gilbert.
To date, the pair have raised $95 million and accumulated 4 million users on the Stitch Fix-like direct-to-consumer marketplace.
The latest investment represents a previously unannounced $30 million Series B led by Sequoia and a $40 million Series C led by USV.
As part of the Series C, USV partner Rebecca Kaden will join the startups board of directors; Sequoia partner Alfred Lin already sits on the board.DiaCo has also hired Francis Nzeuton as its chief financial officer.
Most recently, Nzeuton led finance for Amazons United States consumables business.Boujarwah declined to disclose DiaCos latest valuation.