A new startup called Notivize aims to give product teams direct access to one of their most important tools for increasing user engagement notifications.The company has been testing the product with select customers since last year and says it has already sent hundreds of thousands of notifications.
And this week, it announced that it has raised $500,000 in seed funding led by Heroic Ventures .Notivize co-founder Matt Bornski has worked at a number of startups, including AppLovin and Wink, and he said he has so many stories I can tell you about the time it takes to change a notification thats deeply embedded in your stack.To be clear, Bornski isnt talking about a simple marketing message thats part of a scheduled campaign.
Instead, he said that the most valuable notifications (e.g.
the ones that users actually respond to) are usually driven by activity in an app.For example, it might sound obvious to send an SMS message to a customer once the product theyve purchased has shipped, but Bornski said that actually creating a notification like that would normally require an engineer to write new code.Theres the traditional way that these things are built: The product team specs out that we need to send this email when this happens, or send this SMS or notification when this happens, then the engineering team will go in and find the part of the code where they detect that such a thing has happened, he said.
What we really want to do is give [the product team] the toolkit, and I think we have.So with Notivize, non-coding members of the product and marketing team can write if-then rules that will trigger a notification.
And this, Bornski said, also makes it easier to A/B test and optimize your copy and your send times and your channels to ensure that your notifications are as effective as possible.He added that companies usually dont build this for themselves, because when theyre first building an app, its not a rational thing to invest your time and effort in when youre just testing the market or youre struggling for product market fit.
Later on, however, it can be challenging to go in and rip out all the old stuff so instead, you can just take advantage of what Notivize has already built.Bornski also emphasized that the company isnt trying to replace services that provide the plumbing for notifications.
Indeed, Notivize actually integrates with SendGrid and Twilio to send the notifications.The actual sending is not the core value [of what we do], he said.
Were improving the quality of what youre paying for, of what you send.Notivize allows customers to send up to 100 messages per month for free.
After that, pricing starts at $14.99 per month.The steady march of low-code and no-code solutions into the product management and marketing stack continues to unlock market velocity and product innovation, said Heroic Ventures founder Michael Fertik in a statement.
Having been an early investor in several developer platforms, it is clear that Notivize has cracked the code on how to empower non-technical teams to manage critical yet complex product workflows.