China Media Group (CMG) on Sunday signed a Memorandum of Understanding with Fondazione Milano Cortina 2026, the official arranging committee of the 2026 Milano Cortina Winter Olympics.
CMG has formally become a rights-holding broadcaster of the 2026 Milano Cortina Winter Games.Under the contract, the 2 sides accepted broaden useful partnership in news protection, program production, marketing projects, event organization, and personnel exchanges.
The objective is to actively promote the Olympic worths embodied in the 2026 Winter Games and foster deeper mutual understanding and long-standing friendship between the Chinese and Italian peoples.As a rights-holding broadcaster for the Games, CMG will team up closely with the Italian National Olympic Committee and the Fondazione Milano Cortina 2026 to incorporate advanced technologies such as AI and 8K ultra-high-definition broadcasting into live coverage and signal production.
These innovations aim to totally catch athletes exceptional performances while highlighting Italys breathtaking landscapes –-- offering global audiences the special charm of the fusion of innovation and sports anddelivering an amazing, unforgettable Olympic experience.The 2 sides likewise see the 2026 Winter Games and the 55th anniversary of China–-- Italy diplomatic relations as a chance to deepen exchanges across sports, culture, movie, and television.
The shared goal is to enhance good understanding between the two individuals and further advance the China–-- Italy comprehensive tactical partnership through cultural and civilizational dialogue.Fondazione Milano Cortina 2026 was developed in December 2019 to arrange, promote, and publicize sporting and cultural occasions connecting to the Olympic and Paralympic Winter Games, according to its main site.