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IP-powered ACG economy continues to grow in Chinese market

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"Guzi economy" continues to grow in Chinese market "Guzi economy" continues to grow in Chinese market "Guzi economy" continues to grow in Chinese market "Guzi economy" continues to grow in Chinese market "Guzi economy" continues to grow in Chinese market "Guzi economy" continues to grow in Chinese market "Guzi economy" continues to grow in Chinese market "Guzi economy" continues to grow in Chinese market "Guzi economy" continues to grow in Chinese market In east China's Shanghai, the youth-driven "guzi" economy, a consumer phenomenon rooted in anime, comics and game (ACG) culture, is becoming part of everyday life.
 The term "guzi," a homonym for the English word "goods," refers to badges, acrylic figure stands, cards and other IP-related merchandise and collectibles.This new consumption trend has brought fresh opportunities for creators and brands, as well as traditional shopping malls.
 A report by data analysis provider iiMedia Research indicates China's "guzi economy" market reached 168.9 billion yuan (approximately $23.5 billion) in 2024, marking a 40.63 percent increase year on year.
It is projected to exceed 300 billion yuan by 2029. 




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