With the annual summer season travel rush underway in China, the tourism industry is anticipating a much more robust market, buoyed by optimistic forecasts for ongoing development in household travel.According to a report on 2025 summertime travel patterns launched by online travel bureau LY.com in June, family travel remains the main chauffeur of summer transportation this year.The report anticipated that passengers traveling with minors would represent 34.7 percent of domestic civil aviation tourists and approximately 23 percent on international paths during this years summer season travel season, from July to August, both higher than the same duration in 2024.
It also approximated that around 6 million people are expected to take a flight for the first time throughout the summer season travel season this year.Beijing-based travel agency Utour had actually already seen 70 percent year-on-year growth in the number of its summertime travel customers since mid-June.
Family travel is projected to represent more than 60 percent of its summer bookings.
Our view is that this summer season could become the most lively tourist season in recent years, said Li Mengran, media and public relations manager of Utour.According to details launched by the company, there is a considerable increase in client inquiries for educational trips, study trips and family-themed items.
Because regard, the agency has actually introduced a 12-day summer travel bundle, featuring a family tour to Britain.
The plan consists of check outs to a number of top British universities, directed tours of the British Museum, and immersive Harry Potter-themed experiences, including sees to renowned shooting locations.Tourism market experts think that as more individuals born in the 1980s and 1990s ended up being moms and dads, they progressively look for experiences that go beyond conventional sightseeing and are more going to invest in mentally enriching travel.In May, Chinas leading e-commerce platform, Meituan, and the China Association of Amusement Parks and Attractions (CAAPA) jointly released a report on the advancement of household trips in 2025, keeping in mind that household vacations have actually become a brand-new form of investment in modern-day family consumption.Wang Peng, an associate scientist at the Beijing Academy of Social Sciences, explained that rather than focusing solely on purchasing physical goods for their kids, the new generation of parents are progressively inclined to create meaningful experiences through family travel and themed activities for childrens growth, which is a key reason behind the recent boom in household tourism.Following that trend, immersive cultural learning experiences are also rising, resulting in the growing appeal of activities such as standard craft workshops, folk customizeds, intangible cultural heritage experiences and science education.In south Chinas Guangdong Province, GZL International Travel Service has actually presented more cultural-heritage-related experiences in their domestic household travel bundles to meet the new demand.The company has developed a range of themed packages including intangible cultural heritage products, such as dough figurine making and paper cutting.
Since June, household tourists accounted for 82 percent of the firms summertime season customers.In the meantime, the report by Meituan and CAAPA argued that, in the age of social media, trending intellectual properties (IPs) have actually likewise significantly influenced family travel choices, with parents positioning a high worth on photo-worthy experiences that can spark online sharing.According to a recent report by online travel platform Mafengwo, ticket bookings for the Pop Land have actually surged significantly, driven by the mind-blowing Labubu, a character under Pop Marts IP portfolio.Meanwhile, the soon-to-open LEGOLAND Shanghai Resort, the biggest LEGOLAND on the planet, set to officially release on July 5, has likewise become a top summer travel destination for many tourists.Li Mengran believes that the 2025 summertime tourist market is poised for a full healing and structural improvement, with family tourists functioning as the key growth engine.
Driven by the international financial rebound and expanding international flight capacity, this summertime will be marked by 3 major patterns –-- family-led need, more powerful themed travel, and deeper, more immersive experiences, which will offer brand-new opportunities for the tourist market, Li stated.