Russias biggest bubble tea chain, Pims, triggered reaction today over an Instagram advertisement that critics say promotes sexual harassment.The video shows a guy frisking a female in a brief gown versus the glass window of a cafe, accompanied by the tagline: The Pims cops are on the hunt for those who select to make Pims at home.The feminist media outlet Kosa reported Wednesday that the business later on modified the caption to include the phrase no harassment and published a follow-up advertisement showing a woman frisking a male model.Pims disabled comments on both posts, which had been shared nearly 10,000 times as of Thursday afternoon.We turned off the comments because we understood there would be a great deal of opinions that nobody requested for, the business told blog writer and imaginative director Anastasia Khavalkina on Tuesday.
But we checked out everything and like it when were being talked about, a PR manager added.Pims defended the project as purposefully provocative and stated the 2 videos were part of a continuous mini-series aimed at its core audience.The advertisements were posted on Instagram amid a rise in harassment reports from females in Moscow, following a self-described male pickup coach urging his followers to get complete strangers by the waist.Founded in 2018 in Moscow, Pims has since broadened to about 30 areas across Russia, as well as in Dubai and Bangkok.