For Guo Xiaotong, a 31-year-old mom, quality, personalized design and cost-effectiveness now top the list for Chinese mamas buying child and maternal items, replacing the blind pursuit of foreign brands.Guo, who is an internet specialist in Beijing, has a 2-year-old son and has become a fan of domestic labels for her toddler and herself.After attempting different baby diapers, Guo at first preferred Babycare and now chooses Chiaus, mentioning its exceptional quality, softness, and density.
When it pertains to clothing, she typically shops from balabala, a prominent kidss clothing brand in China.
When buying infant clothing, I generally concentrate on quality: Class A, pure cotton and no skin irritation, Guo stated.
For toys, I constantly buy them from Babycare, since its products quality, color coordination and after-sales service are great.
She also considers cost-effectiveness when making purchases, constantly looking for excellent value without jeopardizing quality.Like Guo, Huang Han, a 32-year-old high school English instructor in east Chinas Hangzhou City, chooses domestic brand names like Dr.
Kong and Ginoble for her kids shoes, noting their appealing rate and quality compared to foreign options.The popularity of these domestic brand names reflects not just young mothers developing customer habits but also the increasing market share of regional products.
This shift is fueled by brands continuous R-D efforts to meet market demands.Cai Changwei, a departmental head at Chinese e-commerce giant JD.com, has actually also discovered a significant shift in customer routines over the previous years.
Initially, customers positioned great rely on imported brands, such as Japanese and American brand names.
Now, domestic brands have enhanced their items with significantly much better quality, earning greater customer self-confidence.
Bai Yuzhu, a 33-year-old media specialist in Beijing, likewise picks domestic brand names for her 1-year-olds food, clothing, and daily supplies.
When making purchases, I focus on safety and cost-effectiveness, she says.Improving quality wins consumers trustThe quality of specific infant and maternal products made in China has improved a lot to fulfill worldwide requirements, thus acquiring traction in the domestic market, industry experts point out.Chen Xiaodong, vice president of infant formula producer China Feihe Limited, told China Media Group that many domestic brands now go beyond the quality of some popular foreign brands.In 2023, Feihe launched Chinas first lactoferrin production line with 90 percent localization, breaking the dominance of foreign technology.According to the businesss financial report, in 2024, it attained an operating earnings of 20.75 billion yuan ($2.8 billion), a 6-percent year-on-year boost, and net revenue of 3.65 billion yuan, an 11-percent boost year on year.Similarly, balabala, the Chinese kids clothes brand, has focused on technological innovation to enhance product quality, such as launching environmentally friendly, comfy and breathable materials like organic cotton.According to a report by market research company Euromonitor International, balabala ranks initially in China and the Asia-Pacific market.Li Weili, senior retail supervisor at balabalas Beijing subsidiary, pointed out the brands sunscreen series, which has actually performed well among young moms and dads.
We have launched a sun block series made from raw yarn, with an SPF (sun protection factor) of 50 percent.
Liu Chunsheng, associate teacher at Central University of Finance and Economics, has actually noticed the development of domestic brand names like Chiaus in recent years in the field of baby diapers.
The gap in between domestic diapers and foreign brands in item quality and R-D innovation has gradually narrowed, Liu said, adding this has helped build customer trust.Expanding online and overseas marketApart from efforts made by domestic baby and maternal product business, the intro of federal government policies, such as three-child policy and childcare subsidies, usage upgrades and fast advancement of e-commerce have also stimulated the significantly expanding infant and maternal market in China.A report from ChinaIRN.com jobs that the marketplace would go beyond 5 trillion yuan in 2025, growing at a compound yearly rate of 9.3 percent.In 2023, the deal scale of Chinas maternal and child items on e-commerce reached 1.36 trillion yuan, up 11.81 percent year on year, according to industry information network Chyxx.com.Compared to foreign brand names, domestic brands master marketing, typically partnering with influencers on platforms like Douyin and Red Note, where Guo frequently buy her childs clothing, toys and food.Besides booming domestic development, Chinese maternity and infant product brands have likewise set their eyes overseas, beginning to make a mark in foreign markets.For example, Chinese company goodbaby boasts one out of every 3 strollers sold in the United States , Fortune magazine reported.Speaking to ThePaper.cn in 2021, Song Zheng, creator of goodbaby, said the business dealt with difficulties in encouraging abroad customers to accept its items when it started offering overseas in 1996.
Things, however, have actually altered considering that.
Now, we say that the product is made in China; we are a Chinese brand name.
The world has typically accepted, Song said.To ensure sustainable development in the child and maternal sector, the Chinese federal government has likewise strengthened quality assurance procedures, such as organizing more examinations and tightening sanctions on troublesome products.In late March, the National Health Commission and State Administration for Market Regulation issued 50 brand-new food security standards and nine changes.
The brand-new requirements include prepackaged food labels, infant cereal complementary foods and other sectors.