
On May 4, 2025, a decisive moment arrived for the Mobile Legends: Bang Bang (MLBB) esports event that not only highlighted international competitive excellence but also symbolized growing cooperation between China and Central and Eastern European Countries (CEEC) organized by MOONTON Games in Guangzhou City, southern China.
After four days of intense offline battles, the Chinese team "DFYG" and the Eastern European/Central Asian team "Team Spirit" met head-on in the grand finals.
Team Spirit emerged as the dominant force, winning four consecutive games to victoriously lift the championship trophy.
While presenting a spectacular competitive feast for the audience, this match also served as a bridge.
It fostered friendly exchanges between gamers from China and the Central and Eastern European region through the unifying power of esports."The success of this competition has injected new vitality into the development of China's esports industry and marks an important step for Chinese esports to connect with the world," said Chu Tong, head of MOONTON China Esports.
"Simultaneously, this event platform allows Chinese esports culture to shine even brighter on the world stage.
It promotes the steady development of China's self-developed esports products in the global market and fosters deep exchanges and cooperation between the Chinese esports industry and the international market.
Ultimately, it helps build a more prosperous global esports ecosystem."In recent years, China's esports industry has accelerated its internationalization process, strongly driven by policy.
On August 3, 2024, a guiding document issued by China's State Council explicitly proposed to "support the development of esports and other related areas," signifying official recognition and support for the esports industry and providing a solid policy foundation for its growth.
With policy backing, cities like Shanghai, Chengdu, and Shenzhen have begun to build esports platforms, cultivate esports talent, and participate in esports events.
Many countries in the Central and Eastern European region are also strongholds of a thriving esports culture.
Top players from Eastern Europe have often competed alongside Chinese players on the international stage in famous games including CS2, League of Legends, Dota 2, MLBB, and Honor of Kings.The 4th China-CEEC (Central and Eastern European countries) Expo, which may also serve as a venue to showcase cross-border esports collaboration and industry dialogue, will be held in Ningbo City, Zhejiang Province, from May 22 to 25, under the theme "New Visions for the Future." With Slovakia and Slovenia serving as dual guests of honor, the expo will spotlight technological frontiers and industrial innovation, aiming to create a new model for cross-regional collaborative development.
It will serve as a key platform for economic, trade and cultural exchanges between China and CEEC.